Blogging for your photography business is not always an easy feat, but is nonetheless an important part of a photography marketing strategy. In preparing posts on a blog for photographers, showing your work is very important. However, providing value for your current and future clients is even more important. When figuring out how to promote photography blog content, step 1 is creating valuable content.

Article and Gallery Blogs for Photographers

Something I recommend that I don’t always see photographers doing is blogging both your sessions and article style blog posts. At least one of each per month if possible.

Writing articles that answer a specific question is great for SEO and for pulling in perspective clients to your site. Someone may be searching for an answer that you have, see your work, and be hooked. Easy as that.

A simple way to add this into your normal blogging schedule is to put together lists. They are quick, simple, and are often exactly what people are looking for. Sometimes the most difficult thing about writing blogs is starting (trust me, I know). With list style blog posts (sometimes referred to as listicles), you know exactly where to start which eliminates loads of overwhelm. Start with the actual list, then write a few sentences about each thing. Add some photos, an intro and a conclusion (you can promote any offers or freebies you have), optimize for SEO and you are gold.

My hope with this list is to make it even easier for you to keep up with a blog for your photography business. All in a days work to make your life easier. :)

Blog Post Ideas for Your Photography Business

Venues in your Photography business’ location

This is PERFECT if you are a wedding or engagement photographer. Couples looking to get married are going to google something along the lines of “Milwaukee wedding venues” when planning their wedding. If you have an article on your blog with a breakdown of a few different venues, your blog post is likely to show up. You can even use some of your photos taken at each venue and write something special about each one. It is simple, helpful, and sure to get your website seen by people who are actively looking for wedding vendors.

You could also use this as a brand photographer, senior photographer, family photographer, or family photographer. You can list photoshoot locations—it's okay if these are a little more broad—or event venues that relate to your niche.

You can show what having a shoot in a field or wooded area looks like and what a city location looks like. You can show what photos look like in your own studio or what an at home session would be like. It can be helpful for your potential clients to see what your work looks like in different areas and determine what they like best. Make sure to still mention your city/location, a little bit about each location or type of location, and share a few of your own photos

What to Bring to Your Specific Type of Session

This is a GREAT one for content or brand photographers. Capturing a brand can be difficult without visual clues and your client may be wondering what would be appropriate to bring. List things like clothing changes, items they would use in their job every day, things that represent their brand. What would you suggest to a client that is booked for an upcoming shoot?

This is also a good one for family photographers, newborn photographers, boudoir photographers, engagement photographers, even wedding photographers (word it more as what not to forget to bring!). Things like an extra person to help with littles, pets, baby outfits, robes, accessories etc. Make a list, show a handful of examples, and explain in a paragraph or two. This list may be self explanatory for you, but could be a lifesaver for someone on the other end of planning a session.

How to Plan a Session in your photography business’ niche

This is a great idea for all niches. Talk about your role in planning a session, what you would want to know from them, what you should know beforehand and what is good to go with the flow, what they should have picked out, etc. Make a map for your potential clients to know what they need and what to expect from you. Write as if you are talking to someone who has booked with you. Be conversational and helpful. This is one that could very easily convert someone from a casual reader to a client. 

how to relax as a client in a session/why it’s not important if they are awkward

I see photographers talking about this in reels and Instagram stories all the time. Y'all are magic when it comes to pulling the awkward out of anyone and everyone. It is something, though, that most clients are worried about before a session.

I would be one to google “how to not be awkward in a photoshoot” and honestly, I probably have. Use that to your advantage. Give a few reasons why it's not as much of an issue as someone would think. You aren’t judging them, the camera isn’t going to bite them, you are going to guide them through it all, everyone says that and then the photos end up being magical, and the whole session can be just like hanging out with your best friend. 

Why Do Photography business’ Sessions in your niche Cost So Much

When I am doing keyword research for my clients, questions about pricing are always some of the most searched. Even though the topic can be a little sensitive, it is something that most people really need to know upfront.

Writing openly about the value behind your sessions, the strategy behind your pricing, and why it will always be worth it is not only going to bring people to your site when they are searching, but will convert them into those high paying clients. 

Vendors in your Location that your Target Client may be looking for

Boutiques, florists, staging, rentals, wedding dress shops, jewelry stores, stationery designers, business supplies, that trendy mobile bar, the list could go for miles.  What is something that your target client may also be looking for? You probably have lots of connections and suggestions, writing them up into a blog post will do wonders for your SEO and traffic.

You provide value to your clients, that is why they pay you. You can show them that before they have even decided who they are booking with. 

other photography businesses in different niches (or your own) in your area

Something I will always love about the photography industry is how caring everyone is as a community. You can recognize that the other photographers around you are not your competition.

One of my clients was telling me about how she traded services with another local photographer—she took some brand photos for the other photographer’s content and the other photographer took her daughter’s 1 year photos. How stinking sweet is that!!

You probably already know a bunch of wonderful photographer’s in the area, just take a look at who you follow on social media! Not only will this be a great way to pull local people in to your site, but linking to the other photographers’ sites will do loads of good for their sites! The more places your website is linked to, the more google will recognize you as a reputable source and credible business. 

Blogging for your photography business

Blogging doesn’t have to be a huge time sucker. Keep it simple, provide value, and do your best to optimize your post for SEO. Use an SEO checklist to make sure you are getting the most out of your posts (I found this one VERY helpful). If your website is hosted by WordPress you can also use the Yoast plugin.

Blog digital marketing services for your photography business

It’s no secret that as a photographer, a lot of your time is taken up by shoots, editing, and the ever growing list of marketing and backend tasks necessary to run your business. Balancing it all and feeling like you can still live your life outside of work is not for the faint of heart.

I also know that blogging does wonders for a photography business. This is one thing that I really wouldn’t skip on, especially in a photography business that relies on clients in certain areas and locations. Showing for searches on Google for your area is HUGE, and keeping up with a blog is a way to get there for your photography business website.

I am a firm believer that as a business owner, you shouldn’t have to do it all. To hold it all together with a smile even though it feels like you are holding a mug of a steaming hot latte that is filled with the brim. You deserve the support that you need. I don’t want you to spill your coffee and get second degree burns either (and trust me, that is something that happened to me as a child so I can vouch it is not fun).

That is why I believe so highly in my services. I want to help your photography business grow all while keeping that delicious bean juice in your mug. Let me help you do good. Check out my services, and get started with expert blog marketing services, built just for photography businesses like yours.

Not ready to outsource for your photography business?

Outsourcing not your thing? Still need to save on time? Check out my resources page. I have all kinds of goodies—including a fantastic deal for HoneyBook. HoneyBook is an all-in-one program that makes managing your client experience a breeze. Automations are a blissful way to save yourself some time.