Why You Need Pinterest AND Blog Marketing
Before we get into the juicy stuff, a little about me. My name is Mara and I am a photographer blogger and Pinterest expert. I offer a FANTASTIC Pinterest and blog management service built specifically for photographer business owners that dream of reaching their dream clients with authentic, connection-based marketing.
My signature Pinterest and blog for photography strategy is THE way to get connected to those dream clients without spending all of your time learning the programs and creating content. Pinterest and blog marketing are better together. Let’s get into why you need them both.
The Dream Duo | Marketing for Photography
Pinterest marketing is better with blogging
Pinterest and blogs are platforms that work better in tandem. Pinterest marketing strategies are stronger when you have a blog and vice versa. If you invest in your Pinterest account, but don’t have a blog you are missing out on 1. an opportunity to have endless content to fuel your Pinterest account 2. a loooootttttttttt of engagement on your Pins. Pinterest highly highly values “fresh” content. Part of what makes a pin “fresh” is the url that it leads to. The more pins you create with the same URL, the less and less that URL is fresh. Even worse, if you don’t have a website, your pins are not going to go as far as you hope they will.
Pinterest marketing can work without a blog, but it will never measure up to the amount of clicks and saves that you can get with consistently new blog posts.
Blog Marketing is Better with Pinterest
If you have a photography blog but aren’t promoting it on Pinterest, you are MISSING OUT on a huge opportunity to reach more clients. Not only clients, but DREAM clients. The ones that are sweet and thoughtful and willing to pay you what you deserve without question. The ones that send texts like this after receiving their galleries: “OMGGGGGGGGGGG I AM BLOWN AWAY THESE ARE AMAZING AND I AM OBSESSEDDDDDD. I am absolutely tearing up, we will cherish these photos FOREVER!!!!!! THANK YOU SO SO SO SO SO MUCH :’)”
You have these beautifully created, valuable posts on your website just sitting there. The amount of organic traffic you can get to your website from blogging is astounding, but what you can get with BOTH a blog AND a strong Pinterest strategy? A literal dream. It is THE way to attract those dream clients to you. You are the expert. You are the photographer in your niche.
Best Tips to Blog for Photography Business
As a blog marketing expert, I had to learn A LOT about what makes a good blog and the ins and outs of SEO.
The list of what “counts” towards and against your website’s SEO seems to go on and on forever. A big factor is website traffic and how long users stay on a webpage. So, the goal is to create blogs that bring people in AND keep them there.
Getting more traffic to a blog post (like from Pinterest!!!) and giving people the value you promise and capturing their attention (aka having high quality content) is what you need to succeed at search engine marketing.
Photographer Blogger + Photographer Advertising Expert
Blog Management Service is Better with Pinterest Marketing
Arguably my most valuable service, the Dream Bundle is the secret to consistent inquiries, steadfast content that builds your credibility, providing your audience with an amazing amount of value, AND allowing yourself some extra time to focus on your LIFE.
Work/life balance is HUGE to me. The way I see it, the life you lead outside of your work is JUST as valuable (if not more) than the work you do. And let me tell you, your work does AMAZING things for people so that is saying a lot,
You shouldn’t need to sacrifice family time to edit or miss out on special moments because you have to film a reel because if you don’t you will be missing out on work. You shouldn’t feel a pressure to be constantly available or busy.
The Dream Bundle gives you that space and time to put yourself first. It not only saves you time, but helps you to reach an elevated level of clientele that see you as the best of the best. It is expert strategy and a second pair of eyes for a level of photographer advertising that it would take years to reach on your own.
Want to get there on your own? It’s possible. Check out my Pinterest and blog marketing guides to learn everything you need to know.
Need more Pinterest and blog for photography content? Check out my Instagram, where I talk all about photographer advertising and how to better your work/life balance!
