Digital marketing service allows business owners to have more time freedom in their business. Digital marketing is an important part of any business strategy. It helps businesses reach new customers and grow their customer base. Outsourcing some of that digital marketing will take the weight off of your shoulders and allow you to move more freely in your biz.

Digital Marketing for Photography Business

Search Engine Optimization (SEO) Services

Search engine optimization is one of the most effective digital marketing techniques. It plays the long game. Investing in your website and SEO will allow you to work towards a sustainable marketing strategy. One that you will see benefits from now AND as time goes on.

There are already people searching for you. Good SEO is what connects you to them.

SEO allows you to be more easily found on search engines where those people are actively trying to find you. You want your website to be as SEO friendly as possible. There are so many rules and tips and tricks. Optimizing a website is a delicate process. You want to make your site easily read by search engines, but you don’t want to be unreadable to your audience or have your website marked as spam. It isn’t exactly as simple as using keywords everywhere on your website.

Backlinks, load speeds, file sizes, alt text, headings, copy and the list goes on and on. All of those details involved in improving your SEO are a lot to learn about. Handing it off to an expert that has invested in education and knows exactly how to get you the results that you are after is the most simple and direct route to an optimized site.

Some wonderful SEO resources (from an expert):

• Google Search Console

• Google Search Central

• Ubersuggest

• Schema Markup Generator

Pinterest Marketing Services

One of the biggest challenges facing photographers today is how to market themselves online. There's no doubt that social media has changed the landscape of photography, but that doesn’t mean that IG and TikTok are the end all be all for your marketing strategy.

Pinterest marketing is MAGIC for photographers.

Pinterest is a LOT less saturated than IG or Tiktok and it’s PROVEN that 90% of Pinterest users are planning to buy or invest.

It also doesn’t have an ever changing algorithm that will never be predictable like social media tends to. With the right strategy, you will see results.

You always think of Pinterest when you need inspiration and you forget that sometimes you ARE the inspiration and people are looking for what you have to offer.

Read all about my photography Pinterest management services here!

Blogging services

Marketing with your photography blog can be a LOT more valuable and effective than you may think. Blogging plays into both Pinterest marketing and SEO, which makes blogging a BIG part of any strong digital marketing strategy. If you're serious about growing your business, blogging should be at the top of your list. It's one of the easiest ways to build an audience and generate leads. You'll also find that it helps you establish yourself as an expert in your field. Your dream clients will SEE that. Keeping an active blog brings consistent value to your audience which, ultimately is what they are booking you for.

Especially for service based businesses, having your website show up when people are searching for service providers LIKE YOU is huge. Gigantic. Ginormous. The difference between being booked and not being booked.

A photography blogging service is a GREAT place to begin to outsource in your photography business. It will benefit your business in so many ways. Having an EXPERT who has already invested the time and energy into learning how to best optimize a blog post will save you all of your own time and energy. 

You can have VALUABLE posts for your dream clients to read to create a stronger sense of trust, a better understanding of your talent and style AND help to connect them to you.

That really is what blogging is all about. It is a way to connect those people that are out there and searching for YOU and what you have to offer to you and your website and your offers.

You have the value, right? You have your services waiting to be booked. There are people already looking for them, they just haven’t found you yet.

You don’t need to spend all of your time convincing people to book with you. In fact, you might not even have the time to do that. That is why using a photography blogging service is SO beneficial. Sometimes you just don’t have enough hours in the day. And that is okay. Because you can hire them.

You may not have the time to blog yourself, but that doesn’t mean that you have to let your business suffer by not taking advantage of it. My photography blogging service is one heck of a deal, and I promise you, I can bring your business results. All you have to do is take the leap. Hiring out for digital marketing service will always be worth it for your business. 

Read more about my photography blogging service here!

Investing in Digital Marketing Services

There will never be a perfect time to invest in digital marketing service. Don’t wait to get yourself those results. You can spend all of your time trying to DIY it but trust me, it will never get you the same results that you can get when you hire an expert.

Especially as a photography business, these are the digital marketing services that will bring you the most new inquiries, convert the most impressions, increase your brand awareness and make you look like a credible authority in your photography niche.

It is scary to invest the money that you have earned in your business. It is like dropping your baby off at daycare for the first time.

Think of it like this. You will be investing something in your marketing whether you like it or not. If you don’t outsource, you will have to invest a LOT of your own time. Weigh what is more important to you at this point in your business. Sometimes investing monetarily really is not the right move, that is okay. Figure out what works for your business. Just know you don’t have to be in it alone!

Maybe you DO have the time to invest, but figuring out the ins and outs of the platforms is overwhelming. There are loads of courses and digital marketing education out there to help you along! If this is you, take a look at my resources page!

When the time to outsource comes, choose someone that you trust is knowledgable and dependable. Take some time to look around. Google it, search on Instagram (surprisingly, sometimes this is the easiest way to find the most reliable service providers!), ask other photographers, talk about it on your own IG stories, take a look on Pinterest. Finding WHO is the best fit for your business can be a big part of the experience. Choose someone that you would want to spend your time with and that you can tell will care about you and your business. Choose someone with the energy that you want more of. Sometimes that is someone that is a lot different than you! That means they have strengths that can only make your business stronger.

Mara Meismer | Photography Blog & Pinterest Digital Marketing Service

I have LOVED being able to support my clients with my digital marketing services. I have seen the results and they keep getting better. Read more about my digital marketing services and get started!

Are you a DIY queen? Take a look at my photography business resources!